San Francisco Equity Partners is a private equity firm focused exclusively on consumer growth companies.
We partner with companies that have reached an inflection point in their development, where consumer and retailer adoption are proven and a hands-on partner is desired for the next phase of growth.
To each of our partner companies, we provide not only financial capital but also extensive operating experience and a broad network of relationships across the consumer landscape.
We work proactively with founders and management teams to develop infrastructure and create sustainable growth. We know how to scale a brand without compromising its authenticity and how to scale an organization without compromising its entrepreneurial culture. We understand the retail environment in which our partner companies operate and work closely with each of them to grow their distribution footprint.
We believe that our focused and active approach to partnership is the best way
to optimize outcomes for all stakeholders.
|Up to $100 million
||Up to $10 million
Control or Minority investments
- Up to $100 million
- Up to $10 million
- Equity Investments
- $5–$25+ million
Control or Minority investments
- Beauty & Personal Care
- Food & Beverage
- Health & Wellness
- Outdoor & Recreation
- Pet Care
- Specialty Retail
Method Products is a homecare company that was formed with the goal of transforming the household cleaner from a toxic object that hides under the sink, to an all-natural, biodegradable, and stylish countertop accessory. Through design, fragrance, and wit, the company elevates mundane household goods to objects that provide consumers with sensory and aesthetic pleasure.
The company’s product line started with all-purpose cleaners and rapidly expanded to include kitchen soaps, specialty cleaners and wipes, hand and body personal care items, laundry detergents, and air care.
Method has products available at national and regional outlets, including Target, Lowe’s, Whole Foods, and Safeway, as well as leading global retailers Tesco, Sainsbury, Waitrose, and others.
SFEP exited Method via a sale to a strategic aquirer.
SFEP’s strategic relationships and insights were extraordinarily helpful to us as we grew our company and brand across retailers and geographies.
Eric Ryan, Co-Founder
Method Products, Inc.
Yes To develops innovative, natural, fun, and efficacious beauty and personal care products that are free of all the “nasties” and filled with all the “goodies.”
Yes To’s initial product line, Yes To Carrots, brought to market a new concept in skin and hair care that combines the anti-oxidant power of Beta Carotene from orange organic fruits and vegetables, with the purifying and moisturizing properties of 26 Dead Sea Minerals. Yes To’s product line has expanded to include Yes To Tomatoes for oily/combination skin, Yes To Cucumbers for normal to sensitive skin, Yes To Blueberries for age renewal, Yes To Grapefruit for uneven skin, and Yes To Coconuts for dry skin.
Yes To products can be found at Walgreens, Target, CVS, Safeway, Ulta, and Walmart, as well as several leading international retailers.
In seeking a financial partner, we were fortunate to have many attractive options. SFEP became the obvious choice given their proven track record of working with high growth consumer brands.
Ido Leffler, Co-Founder
Japonesque is a beauty company with a deep heritage of creating cutting edge products inspired by the professional makeup tools used in Kabuki theatre in Japan.
Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics with a collection that combines high-impact fashion color with pro performance formulations. Japonesque products can be found at leading global retailers in the beauty, drug, and mass channels including Ulta, Beauty Brands, CVS, and Shoppers Drug Mart.
We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program.
Karen McKay, President
ICU Eyewear is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company’s brands, which include ICU, Dr. Dean Edell, Wink, Sol, Guideline and Fisherman Eyewear, are sold throughout the U.S. in the food, drug, mass, convenience and specialty retail channels.
ICU has revolutionized the reading glass industry with fun styles, bright colors and unique designs offered at affordable prices for the everyday consumer. The company’s products emphasize both fashion and quality and offer a wide range of alternatives to traditional reading glasses for every occasion. The ICU brand is one of the best-known brands of fashion reading eyewear in the U.S. and has received Oprah Magazine’s “O" pick multiple times.
ICU’s products can be found in national retailers such as Whole Foods, Target, and Office Depot as well as in regional and specialty retailers across the U.S.
SFEP has been with us every step of the way as a value-added partner. They know what it takes to unlock the potential of a high-growth consumer business.
Rich Conti, CEO
The Artful Home is a multi-channel marketing company whose mission is to bring original art and fine craft directly to consumers and design professionals.
The Artful Home works with over 1,200 artists who create limited edition, production, and one-of-a-kind items in a number of categories, including sculpture, art glass, ceramics, paintings, studio furniture, jewelry, and apparel. The Artful Home uses its print catalog and Internet marketing to drive consumers to its website which features a virtual inventory in excess of 11,000 items.
The Artful Home’s proprietary Web-based management system enables it to aggregate large numbers of dispersed artists and to execute a zero-inventory business model that is highly scalable and efficient.
SFEP exited the Artful Home via a sale to a strategic acquirer.
SFEP was the only private equity firm we met with who truly understood all aspects of our business. From brand strategy to customer acquisition, the SFEP team has added value well beyond capital resources.
Lisa Bayne, CEO, Artful Home